Services

Branding & Identity

Ilium develops brand systems that help public agencies, civic programs, and transportation services become more recognizable, understandable, and trusted across vehicles, signage, campaigns, digital tools, and public-facing communications.

Marketing & Communications

Ilium creates campaigns, outreach programs, advertising, collateral, websites, and public information materials that help organizations explain services clearly, build awareness, and connect with the communities they serve.

Information Design & Wayfinding

Ilium designs signage, maps, wayfinding systems, passenger information, and environmental graphics that make complex public places easier to understand, navigate, and use with confidence.

Research & Strategy

Ilium helps clients listen first and act with purpose through surveys, stakeholder interviews, market research, engagement planning, communications strategy, and recommendations grounded in real-world public-service experience.

Fare Policy & Equity Compliance

Ilium supports fare policy, Title VI, LEP planning, equity analysis, public engagement, and compliance documentation so agencies can make decisions that are financially responsible, legally defensible, and publicly understandable.

Transit Systems

Marketing services to over 100 transit agencies across North America, creating award-winning brands, integrated marketing campaigns, wayfinding systems, and rider information programs for every mode of service, from local bus and bus rapid transit to light rail, commuter rail, streetcars, paratransit, and on-demand microtransit.

Fare Equity

Developed fare policies that balance revenue recovery, equity, and ridership growth. We’ve helped agencies rationalize complex fare structures, implement fare capping programs, and transition to modern payment systems including mobile ticketing and open-loop contactless payments. Our fare policy work is always grounded in Title VI compliance, we conduct comprehensive fare equity analyses to ensure pricing changes do not disproportionately impact low-income riders and communities of color.

Parking Programs

Brand identity, name, launch campaign, on-street signage, and website for LA Express Park, Los Angeles’s successful demand-based parking program that uses real-time dynamic pricing to help drivers find parking more quickly while reducing cruising and congestion.

Ferry Systems

Branding, wayfinding, and signage programs for Washington State Ferries and multi-modal ferry terminals including Seattle’s Colman Dock, creating seamless passenger experiences that integrate ferry services with transit connections, water taxis, and ground transportation across complex maritime facilities.

Community Awareness

Creation of strategic plans to enhance awareness among residents, visitors and stakeholders within a given community. Plans include designs for marketing materials, videos, advertising elements, public presentations and public hearings.

Airports

Wayfinding systems, passenger information programs, and branded signage for major airports including Seattle-Tacoma International Airport, San Francisco International Airport, Detroit Metropolitan Airport, Fresno Airport, and Memphis International Airport, creating intuitive navigation experiences for millions of travelers across complex multi-modal terminals, concourses, ground transportation areas, and cruise ship facilities.

Title VI

Compliance reports, fare and service equity analyses, and Limited English Proficiency (LEP) Plans for major transportation agencies, using equity data not just to meet federal requirements but to shape authentic marketing strategies that serve diverse populations across all income levels and communities.

Bicycle Programs

Marketing strategies, safety campaigns, infrastructure promotion materials, and community engagement programs for bicycle initiatives in multiple cities, including creating the bicyclela.org website and producing educational videos that promote safe cycling and active transportation as viable commuting options.Infrastructure promotion, community engagement.